Breaking Down How to Break Into Social Media

By Briana Paiewonsky, BS 1, 2, and Lori Fiessinger, MD 1 1 Department of Dermatology, University of Minnesota, Minneapolis, MN 2 Charles E. Schmidt College of Medicine at Florida Atlantic University, Boca Raton, FL An editorial published in April 2021 highlighted the growing role of the dermatologist in social media (1). In fact, most of the dermatologists interviewed for the editorial shared the sentiment that social media is here to stay and will continue to develop in coming years (1). As experts on skin, hair, and nails, dermatologists are the most qualified to discuss these topics on social media. However, learning the nuances of social media profiles, posts, and videos is no easy feat. We have compiled some tips and useful tools to aid in creating a successful social media presence by effectively branding yourself, engaging your audience, and creating content. Branding Though branding has previously been used as a marketing tool for physical products, branding has now develope...