Women's Dermatologic Society

  By the WDS Practice Advisory Committee   From Dr. Shawna Flanagan: I always demand that my non-clinician staff be as friendly and welcoming as possible to every single patient as well as to each other. Everyone has a bad day every once in a while but if people around you are upbeat and pleasant it can turn your frown upside down. “Kill them with kindness” is the motto of my team.   From Dr. Alyx Rosen (@alyxrosenmd_derm on Instagram): Be prepared for surgical cases before they arrive.   The Women’s Dermatologic Society (WDS) Practice Advisory Committee supports dermatologists at any stage of their career looking to manage or start their own practice by offering resources on navigating the practice environment. Visit the WDS blog for more tips and advice.   Download a PDF Version

By Briana Paiewonsky, BS 1, 2, and Lori Fiessinger, MD 1 1 Department of Dermatology, University of Minnesota, Minneapolis, MN 2 Charles E. Schmidt College of Medicine at Florida Atlantic University, Boca Raton, FL An editorial published in April 2021 highlighted the growing role of the dermatologist in social media (1). In fact, most of the dermatologists interviewed for the editorial shared the sentiment that social media is here to stay and will continue to develop in coming years (1). As experts on skin, hair, and nails, dermatologists are the most qualified to discuss these topics on social media. However, learning the nuances of social media profiles, posts, and videos is no easy feat. We have compiled some tips and useful tools to aid in creating a successful social media presence by effectively branding yourself, engaging your audience, and creating content. Branding Though branding has previously been used as a marketing tool for physical products, branding has now develope