Creating Patient Loyalty for Retail Products
By the WDS Practice Advisory Committee From Dr. Mona Sadeghpour: In a world of online shopping, free shipping, and coupon codes maintaining loyalty for retail products in a practice has become trickier than ever before. It is important, however, to remember that patients still love in person convenience, efficiency, and most importantly a personalized service. Have a well-trained staff member or yourself educate them about skincare and create a detailed, step-by-step regimen that is tailored to their specific needs. Have this list printed for them with their name on it. Also, be sure to partner with companies that value physician-partnership and preferably (although rare these days) not sell their products through on-line retailers. Provide easy, in-person pick-up options and ship products to patients when able. The easier you make it for patients, the more they will want to do business with you. From Dr. Catherine Tchanque-Fossuo: In order to create a patient loyalty for