Career Corner: Building a Brand

-
This three part Young Physician Career Corner covers tips and advice on how to build your brand from Young Physician Pearls, an interview with Dr. Deirdre Hooper, and expert marketing advice from the Director of Performance Marketing at Vimeo.

>> Read the Full Article

Part 1: YP Pearls
Set Yourself Apart
Building a Career
Building a Reputation

Part 2: Dr. Deidre Hooper Interview
Defining your Brand
Get Staff Involved
Benefits of Branding

Part 3: Pro Marketing Tips
Social Media Advice
Starting Out
Dealing with Negative Posts

Comments

Post a Comment

Popular posts from this blog

WDS Book Club - Read and Recommend

-
Image
WDS Book Club - Summer Reads By the News You Can Use Committee Summer is heating up! Ready to cool off with a summer escape? Whether you’re craving a relaxing beachside book or a fun staycation read, dive into this selection of titles curated by your WDS Members   Molly Stout, MD recommends the following books: 1) The Hotel Nantucket by Elin Hildebrand – An iconic summer destination in need of a fearless leader, plus a little ghostly mystery. 2) The Covenant of Water by Abraham Vergase – A multigenerational family saga with lots of nods of medicine. Don’t be afraid of the page count, this tome is hard to put down. 3) The Burnout by Sophie Kinsella  – A young woman finds herself at a career meltdown and retreats to her childhood vacation town. For anyone feeling burnt out, this will reignite a little heat! 4) The Magnificent Lives of Marjorie Post by Allison Pataki – Consider your historical fiction itch scratched with this real-life cereal heiress. The plot thic...
Read more

Melanoma: Recent Advances and Future Possibilities

-
Image
  Melanoma: Recent Advances and Future Possibilities By Cather McKay MD, FAAD The incidence of invasive melanoma increases each year. Deaths from melanoma steadily rose until 2014, decreased until 2019, but have been on the rise again. As of 2024, the American Cancer Society predicts the lifetime risk of melanoma is 1 in 33 for White Americans, 1 in 1,000 for Black Americans, and 1 in 200 for Hispanic Americans. 1 Despite lower incidence in patients with skin of color, diagnosis tends to occur later with poorer survival as a result. We as dermatologists aim to improve diagnostic accuracy and correctly stage our patients so they can be referred to appropriate specialists. Melanoma staging and National Comprehensive Cancer Network (NCCN) guidelines are important for every dermatologist to review and are available with a free NCCN account. Here are some of the recent updates 2 :   Biopsy principles Biopsy via saucerization/deep shave removal, punch for small dia...
Read more

TIPP: Women’s Shelter Initiative to Empowering Women Through Dermatology

-
Image
  TIPP: Women’s Shelter Initiative to Empowering Women Through Dermatology By Stephanie Choi, MS4, and Hanna Englander, MS2; UMass Chan Medical School   Community engagement offers healthcare providers a unique opportunity to make a meaningful impact and gain valuable insights into caring for patients from diverse backgrounds and with varied needs. For UMass Chan medical students Stephanie and Hanna, one particularly rewarding opportunity has been the Women’s Dermatologic Society (WDS)’s Transformative and Interconnecting Program Project (TIPP), the women’s shelter initiative.  Through the TIPP program, medical students and dermatologists can organize dermatology educational workshops for participants at women’s shelters. Each event requires involvement of a dermatologist with an active WDS membership; and interested dermatologists and medical students can utilize the toolkit detailed on the TIPP website to acquire WDS support materials. This includes the WDS pre-made...
Read more