Online Reviews of Dermatologists: Friend or Foe?
By Dr. Miesha Merati Fifteen years ago, when most people did not own smart phones, the thought of writing an online review of a physician was absurd. Rightfully so, patients prefer compassionate, competent doctors at well-run clinics with a courteous staff. Yet, the instinct to read reviews for guidance intrudes upon the personal aspect of the doctor-patient relationship. Rather than the traditional reliance on suggestions from friends or colleagues, or a doctor’s experience and credentials, many patients prefer quick and accessible reviews. Online platforms like Yelp, ZocDoc, and Vitals allow patients to effortlessly showcase their experience with a doctor for public scrutiny. In some cases, these avenues may influence behavior and practice patterns for many clinicians. A practice’s online image may be the most burdensome liability or favorable asset to a clinic, especially in highly-saturated areas. Management of online presence is time-consuming and utilizes practice resou...